Privacy

 

We take your privacy very seriously! Therefore we want to be open and transparent with our processing of your personal data. We want to create an environment in which you can share your information without having to worry about how secure it is.

Who controls your personal data?

By Marso BVBA is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law. 

By Marso BVBA
Leopoldstraat 44/4
1800 Vilvoorde
Email: hello@bloue.com

Who can access your data?
Your data may be shared within by Marso BVBA.
Your personal data that is forwarded to third parties is only used to provide you with our services; companies to validate your address, communication agencies to send you the order confirmation, distribution suppliers in connection with the delivery of your order, payment service providers for your payment. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.
Under no circumstances will your personal information be passed on and/or sold to third parties who are not part of our production process, for example, to forward advertising to you.

Why do we use your personal data?
We will use your personal data to manage your purchase online at Bloue.com by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items. 
We will use your personal data to manage your payments.
We will also use your data to handle complaints and warranty matters for products.
Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners. 
Your data may also be used to help optimize our website and to send you commercial information or appropriate offers. However, the latter will only happen if you have given your permission and have signed up for the newsletter. As mentioned above, under no circumstances will your personal information be passed on and/or sold to third parties who are not part of our production process, for example, to forward advertising to you.
 

What types of personal data do we process?
To provide personalized service, Bloue.com requires certain information from you. Bloue.com processes three types of personal data: identity, payment and online trafficking details.

* Identity and contact information such as name, address, e-mail address and telephone number. These personal details are used by Bloue.com to process your order, and to ensure it is sent to you as quickly and carefully as possible.

* Payment information: Bloue.com registers your payment details to ensure that the payment has been completed successfully. We therefore only register your payment method. Bank details are not saved and every payment is protected.

* Online trafficking is your online behaviour, how you navigate through the website and the installation of a cookie on your computer. A Cookie is a small data file that is stored by your Web browser on your computer. We use cookies to keep track of your current shopping session, to enable you to proceed to checkout at any time and to personalize your online experience. Trafficking details enable Bloue.com to analyse visitors’ search behaviour, how the search engine is used, which pages are visited and which items are ordered, so that Bloue.com can optimize the user friendliness, functionality and content of the website.

How long do we save your data?
We will keep your data as long as you are an active customer.

What are your rights?
In line with the GDPR regulation we provide you with rights for your personal data:

Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact Bloue.com and we will provide you with your personal data via e-mail.

Right to portability: 
Whenever Bloue.com processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us. 

Right to rectification: 
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

Right to erasure:
You have the right to erase any personal data processed by Bloue.com at any time except for the following situations:

  • you have an ongoing matter with Customer Service
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with Bloue.com, regardless of the payment method
  • if you are suspected of having (or have) misused our services within the last four years
  • if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes 

Your right to object to processing based on legitimate interest:  
You have the right to object to processing of your personal data that is based on Bloue.com’s legitimate interest. Bloue.com will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:
You have the right to object to direct marketing (i.e. our newsletter), including profiling analysis made for direct marketing purposes. 

Right to restriction:
You have the right to request that Bloue.com restricts the process of your personal data under the following circumstances:

  • if you object to a processing based Bloue.com’s legitimate interest, Bloue.com shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you have claim that your personal data is incorrect, Bloue.com must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if Bloue.com no longer needs the personal data but it is required by you to defend legal claims.

How can you exercise your rights?
We take data protection very seriously and therefore you can always contact us via email (hello@bloue.com) to handle your requests in relation to your rights stated above.

YOUR CONSENT
By using our website you consent that we may collect and use your personal information in the manner set out in this privacy policy. Any changes to our privacy policy will be posted on this site.